Post by account_disabled on Dec 19, 2023 23:04:43 GMT -6
In content marketing , as you know, the quantity of content produced and published on the Internet is exploding while consumption stagnates. I'm not going to bring out the content schock diagram which has already been presented thousands of times (in case I still put a link). You therefore have a much greater chance of not being seen than of being seen and the longer this happens, the more difficult it will be. The difficulty is not having something to say but being heard. And it's quite annoying since often those who have nothing to say are widely seen/read while the exciting things you say go unnoticed. It's very unfair. But, that's life! What are the rules to know so that the content is visible? Please note: visible does not mean “seen” nor even less “read”.
The nuance is not clear to everyone. Source: The state of content Email Data marketing 2019 (Semrush), base 700,000 URLs of articles on blogs with 50,000 to 500,000 unique monthly visitors. Concerning social media engagement, only Facebook and Twitter were taken into account (not LinkedIn therefore). 3,000 words and more is 3 times more traffic, 4 times more shares and 3.5 times more backlinks than an article of 901 to 1,200 words. Short content (300 to 900 words is 4.5 more likely to have 0 engagement than with more than 3,000 words. Which does not prevent a certain number of content writers and SEO agencies from offering 500-word articles.
As we generally charge by the number of words, it is clear that articles of 3,000 words are 6 times more expensive. But you have to know what you want. We will probably not have the same results and ultimately, perhaps it is better to pay €600 to have results rather than €100 not to have any. Long titles are good too: 14 words and more means 2 times more traffic, 3 times more shares and 5 times more backlinks than short titles (7 to 10 words). Articles with “ list ” titles (x ways to…, x things to know…) have always worked very well: twice as much traffic and twice as many shares; followed by guides and “how to…”. We get into the technique: 36% of articles with subtitles (H2 / H3 tags) have more traffic, shares and links. Let's get into the details.
The nuance is not clear to everyone. Source: The state of content Email Data marketing 2019 (Semrush), base 700,000 URLs of articles on blogs with 50,000 to 500,000 unique monthly visitors. Concerning social media engagement, only Facebook and Twitter were taken into account (not LinkedIn therefore). 3,000 words and more is 3 times more traffic, 4 times more shares and 3.5 times more backlinks than an article of 901 to 1,200 words. Short content (300 to 900 words is 4.5 more likely to have 0 engagement than with more than 3,000 words. Which does not prevent a certain number of content writers and SEO agencies from offering 500-word articles.
As we generally charge by the number of words, it is clear that articles of 3,000 words are 6 times more expensive. But you have to know what you want. We will probably not have the same results and ultimately, perhaps it is better to pay €600 to have results rather than €100 not to have any. Long titles are good too: 14 words and more means 2 times more traffic, 3 times more shares and 5 times more backlinks than short titles (7 to 10 words). Articles with “ list ” titles (x ways to…, x things to know…) have always worked very well: twice as much traffic and twice as many shares; followed by guides and “how to…”. We get into the technique: 36% of articles with subtitles (H2 / H3 tags) have more traffic, shares and links. Let's get into the details.