Post by account_disabled on Jan 22, 2024 0:20:37 GMT -6
Even the most beautiful and functionally pleasing online store will have zero efficiency if visitors do not come to it. Attracting traffic is a separate type of work on a website that cannot be ignored. And today we tell you how to attract visitors as effectively as possible using paid and free methods. What is site traffic Traffic is the number of users who visited a site over a certain time. Usually per day, month or year. what is website traffic For example, if 100 users visited a web resource in a day, then the daily traffic is 100 people (they are also called uniques). In this case, 1 visitor is counted only once, even if he opens the site several times. Every guest is a potential buyer. Therefore, the higher the attendance, the better, because people come to you for a reason, they are interested in your product, service, offer. What is targeted traffic In fact, attracting visitors without reference to the quality of traffic is very simple. 15–25 UAH per 1000 views – and you have traffic. But this is not what we need. People of different ages, interests, needs and, most importantly, absolutely not interested in your product will come to the site. Therefore, traffic must be targeted. What does it mean?
Targeted traffic is the arrival of people on the site who: interested in what you offer; can generate income. To attract the attention of such users, you first need to study them. The first stage of working with traffic is always developing a portrait of the target visitor. You get to know your audience better: you study their pain and needs, desires and dreams, age, income, gender, inter B2B Email List ests. Get a traffic forecast for your site Why do you need to regularly analyze traffic? Understanding the number of visitors, their behavior on the site - who visits, how often, what exactly they do on the pages of the resource, what part of them makes an order - help to evaluate the effectiveness of promotion and adjust the marketing strategy in a timely manner. In addition to their own indicators, Wezom experts recommend analyzing competitors’ traffic. This will help you understand their strengths and weaknesses, find out the estimated conversion and promotion channels. If you are just planning to open a project, competitor analysis will allow you to test the niche, as well as navigate the upcoming amount of work and the budget required for promotion. What are the types of traffic?
Attendance is conditionally divided by admission channels. It can be paid or free. There are 5 main ways to attract traffic. Search (organic) website traffic These are users who came to the site from search results. Example : a person googles “buy shoes Kharkov”, sees a link to your website and goes there. search (organic) website traffic Organic traffic is the most effective type of traffic. It can be called shareware. However, in order to attract visitors from search, you need to at least promote the site to the first page of search results for key queries, and at maximum, get the resource into the top 3. For this purpose, SEO promotion is used. It will not give immediate results - it will take several weeks (and in highly competitive niches - months or even years), but after this time, users will get to your site for free. Paid traffic These are users who reached the site by clicking on an advertisement on the Internet. In Ukraine, the largest contextual advertising platform is Google Adwords. paid traffic Advantages of paid traffic: almost instant results, many options for setting up audience parameters, the ability to choose your own budget. Most often, contextual advertising is cheaper than SEO.
Targeted traffic is the arrival of people on the site who: interested in what you offer; can generate income. To attract the attention of such users, you first need to study them. The first stage of working with traffic is always developing a portrait of the target visitor. You get to know your audience better: you study their pain and needs, desires and dreams, age, income, gender, inter B2B Email List ests. Get a traffic forecast for your site Why do you need to regularly analyze traffic? Understanding the number of visitors, their behavior on the site - who visits, how often, what exactly they do on the pages of the resource, what part of them makes an order - help to evaluate the effectiveness of promotion and adjust the marketing strategy in a timely manner. In addition to their own indicators, Wezom experts recommend analyzing competitors’ traffic. This will help you understand their strengths and weaknesses, find out the estimated conversion and promotion channels. If you are just planning to open a project, competitor analysis will allow you to test the niche, as well as navigate the upcoming amount of work and the budget required for promotion. What are the types of traffic?
Attendance is conditionally divided by admission channels. It can be paid or free. There are 5 main ways to attract traffic. Search (organic) website traffic These are users who came to the site from search results. Example : a person googles “buy shoes Kharkov”, sees a link to your website and goes there. search (organic) website traffic Organic traffic is the most effective type of traffic. It can be called shareware. However, in order to attract visitors from search, you need to at least promote the site to the first page of search results for key queries, and at maximum, get the resource into the top 3. For this purpose, SEO promotion is used. It will not give immediate results - it will take several weeks (and in highly competitive niches - months or even years), but after this time, users will get to your site for free. Paid traffic These are users who reached the site by clicking on an advertisement on the Internet. In Ukraine, the largest contextual advertising platform is Google Adwords. paid traffic Advantages of paid traffic: almost instant results, many options for setting up audience parameters, the ability to choose your own budget. Most often, contextual advertising is cheaper than SEO.