Post by account_disabled on Jan 22, 2024 2:20:04 GMT -6
The designer created several banners, the marketer wrote various advertising texts. Which combination will bring the most clicks and conversions? Read detailed instructions on how to launch dynamic advertising for Facebook and Instagram. Online marketer Mikhail Dubchak explains how easy it is to test image designs, descriptions, and headlines to see the most effective creative combination. And how to evaluate the results of advertising shown to different users. Reading time: 14 minutes Launching an advertising campaign on Facebook Ads Setting up a dynamic ad Dynamic Ad Testing Example conclusions Mikhail Dubchak Mikhail Dubchak, online marketer, co-founder of the digital agency ADS Wind , author of the ADStart online marketing course, YouTube and Instagram channels Launching an advertising campaign on Facebook Ads Go to the advertising account Facebook Ads Manager or Business Manager.
Click Fax Lists the “Create” button. A window for creating an advertising campaign and basic settings will open in front of you. Launching an advertising campaign on Facebook Ads Selecting an advertising campaign goal First, Facebook will ask you to select an ad campaign goal: advertising campaign goal Before you launch advertising, you need to define your business goals. Decide what results you want to achieve with your advertising. Recognition. Choose this goal if you want to attract the attention of users, introduce the brand, and show the benefits of your offer to as many people as possible. Consideration. This goal is suitable if you want to interest users: get likes and shares, clicks to the landing page, views or downloads, collect applications or subscriptions.
Conversions. Select this goal if your advertising is aimed at sales on the site. For example, select the “Traffic” goal and click “Continue”. A window with advertising campaign settings will open in front of us. Name of the advertising campaign Name your campaign as clearly as possible. I use this formula: goal + landing page. For example: “Conversion to Landing 1.” Budget optimization at the campaign level Turn on this option if you want Facebook's advertising algorithms to independently determine which audiences respond best to your ads. The system itself will distribute your budget among ad groups: effective groups will receive more money and will be shown to more users within the audience.
Click Fax Lists the “Create” button. A window for creating an advertising campaign and basic settings will open in front of you. Launching an advertising campaign on Facebook Ads Selecting an advertising campaign goal First, Facebook will ask you to select an ad campaign goal: advertising campaign goal Before you launch advertising, you need to define your business goals. Decide what results you want to achieve with your advertising. Recognition. Choose this goal if you want to attract the attention of users, introduce the brand, and show the benefits of your offer to as many people as possible. Consideration. This goal is suitable if you want to interest users: get likes and shares, clicks to the landing page, views or downloads, collect applications or subscriptions.
Conversions. Select this goal if your advertising is aimed at sales on the site. For example, select the “Traffic” goal and click “Continue”. A window with advertising campaign settings will open in front of us. Name of the advertising campaign Name your campaign as clearly as possible. I use this formula: goal + landing page. For example: “Conversion to Landing 1.” Budget optimization at the campaign level Turn on this option if you want Facebook's advertising algorithms to independently determine which audiences respond best to your ads. The system itself will distribute your budget among ad groups: effective groups will receive more money and will be shown to more users within the audience.