Post by kmstfatema on Mar 4, 2024 3:27:12 GMT -6
For some years the term UX has become part of our life, many companies require profiles with training in this discipline and we can find it in many job offers but, in reality, what is UX? Its initials are the acronym for User Experience: translated into Italian, we are talking about user experience. Nielsen Norman Group , a leading digital marketing consultancy, defines it this way: User experience includes all aspects of end users' interaction with the company, its services and its products. —Nielsen Norman Group One of the most common mistakes is thinking that UX and usability are the same thing: usability is only a small part of the user experience. Applied to the Web environment, Peter Morville defined 7 characteristics on which UX analysis should be based: Useful. Usable. Desirable. Available. Accessible. Credible.
Precious. But as we saw when defining it, UX does not only apply to Germany Telegram Number Data the Web environment: we must think about it every time we design any service, system or product. And now that we know what UX is, how about understanding what its value is? Data and figures to support user experience in marketing Talking about marketing is not just thinking about strategies, you also have to think about numbers, talk about conversions, sales and, above all, profits. The 7 aspects of UX design are closely related to the field of marketing. For example: for a site to be findable , it must be well positioned and linked to the terms that define it correctly. If a site is useful , it will get more conversions, which can range from collecting leads, to consuming content to a sale. Having a desirable, credible and valuable product will make our brand perceived as such and, by being optimistic, our users will become its promoters. Ultimately.
we could "measure" the improvement of the user experience based on a long list of objectives: reduce bounce rate, increase ROI, improve NPS, optimize conversion, etc. In this article , designer Jozef Toth mentions 13 real facts that support the importance of improving user experience. The importance of UX design when we talk about multilingual sites Having understood what UX is and what its value is in the world of marketing, let's get to the heart of the matter. In 2020, it is difficult to meet someone who still sees boundaries in the digital world: we can purchase or consume products and services located thousands of kilometers away. However, on many occasions we encounter barriers or restrictions that prevent us from consuming and enjoying these products or services. One of the main barriers is language , not only between different languages, but also due to the different use of the same language in different geographical areas. Facilitating the relationship and ensuring the same level of understan.
Precious. But as we saw when defining it, UX does not only apply to Germany Telegram Number Data the Web environment: we must think about it every time we design any service, system or product. And now that we know what UX is, how about understanding what its value is? Data and figures to support user experience in marketing Talking about marketing is not just thinking about strategies, you also have to think about numbers, talk about conversions, sales and, above all, profits. The 7 aspects of UX design are closely related to the field of marketing. For example: for a site to be findable , it must be well positioned and linked to the terms that define it correctly. If a site is useful , it will get more conversions, which can range from collecting leads, to consuming content to a sale. Having a desirable, credible and valuable product will make our brand perceived as such and, by being optimistic, our users will become its promoters. Ultimately.
we could "measure" the improvement of the user experience based on a long list of objectives: reduce bounce rate, increase ROI, improve NPS, optimize conversion, etc. In this article , designer Jozef Toth mentions 13 real facts that support the importance of improving user experience. The importance of UX design when we talk about multilingual sites Having understood what UX is and what its value is in the world of marketing, let's get to the heart of the matter. In 2020, it is difficult to meet someone who still sees boundaries in the digital world: we can purchase or consume products and services located thousands of kilometers away. However, on many occasions we encounter barriers or restrictions that prevent us from consuming and enjoying these products or services. One of the main barriers is language , not only between different languages, but also due to the different use of the same language in different geographical areas. Facilitating the relationship and ensuring the same level of understan.