Post by account_disabled on Mar 4, 2024 23:08:20 GMT -6
Segmentation and regular management of database contacts are fundamental steps to create mailing lists and therefore effective email marketing campaigns. The database, in fact, must be 'cleaned' regularly from inactive or off-target contacts, and organized into clusters of contacts. Only in this way can you create mailing lists consistent with your objectives and reduce the possibility of sending the wrong messages to the wrong people. How do you build a welcome workflow? DISCOVER THE FREE EBOOK The Next Big Things in Cookware Trends It is no coincidence that 77% of email marketing ROI comes from well-segmented and targeted campaigns (Source: Hubspot).
If you want to know more about contact management and database segmentation and how they can help you create effective mailing lists, in this post we will explain: what is contact management. why and how to segment the database Why use segmentation and contact management in email Hong Kong Telegram Number Data marketing The contacts in the database are the cornerstone around which your entire strategy revolves. Thanks to them, you can improve and grow your business. However, only if you can get to know them and really understand what they need, do you have the chance to gain their trust and establish lasting relationships. Segmentation and contact management allow you to collect, store, update and organize information about your contacts, and use it as a basis to create mailing lists that meet the objectives of your strategies.
And the correct management and organization of contacts allow you to create personalized messages for segments of users, avoiding mass mailings and personalizing messages based on the real needs of your contacts. Contact management: what is it? This is a strategy that aims at the orderly and rational management of database contacts. Your database loses approximately 22.5% of contacts per year organically, so tidying up and cleaning is essential to control and verify the health of your contact assets. Contact management usually takes place through the use of a CRM (Customer Relationship Management) platform, which is capable of dynamically storing and retrieving information on different users, such as name, surname, email address, details on products/services of interest, history of interactions with the brand and its properties, lead funnel cycle.
If you want to know more about contact management and database segmentation and how they can help you create effective mailing lists, in this post we will explain: what is contact management. why and how to segment the database Why use segmentation and contact management in email Hong Kong Telegram Number Data marketing The contacts in the database are the cornerstone around which your entire strategy revolves. Thanks to them, you can improve and grow your business. However, only if you can get to know them and really understand what they need, do you have the chance to gain their trust and establish lasting relationships. Segmentation and contact management allow you to collect, store, update and organize information about your contacts, and use it as a basis to create mailing lists that meet the objectives of your strategies.
And the correct management and organization of contacts allow you to create personalized messages for segments of users, avoiding mass mailings and personalizing messages based on the real needs of your contacts. Contact management: what is it? This is a strategy that aims at the orderly and rational management of database contacts. Your database loses approximately 22.5% of contacts per year organically, so tidying up and cleaning is essential to control and verify the health of your contact assets. Contact management usually takes place through the use of a CRM (Customer Relationship Management) platform, which is capable of dynamically storing and retrieving information on different users, such as name, surname, email address, details on products/services of interest, history of interactions with the brand and its properties, lead funnel cycle.